The Newsletter Writer

Build credibility & authority through consistent thought-leadership with email newsletters ghostwritten for founders, executives, and brands.

Offers

Hey, I’m Lauren Ryan, a high-impact copywriter, brand voice expert, and serious LOVER of newsletters.

Business solutions

Magnetic brand voice

Who are you actually speaking to? And who are you to them? Are you a trusted friend, an authority, an expert, a confidant?

That’s where your brand voice comes in.

Your brand should be able to have a conversation with your target market.

Stand out from competitors, convey your message, establish credibility, and build a trusting relationship with your audience.

Top SEO performance

Optimizing your website to show up in the search engine is critical because organic search drives 53% of all website traffic.

Results on the 2nd page of Google only get less than 1% of clicks. Google search, Google Images, and Google Maps drive 93% of all global traffic.

Organic search drives over 1000% more traffic than organic social media.

An upfront investment for good SEO can mean no ongoing paid ads AND results.

Emails in the primary inbox

If your emails are going to spam, they’re not getting read.

The right strategy gives you more emails in the primary inbox, engagement, and conversions.

Well-crafted content resonates with your target audience, fostering a deeper connection and interaction with your brand.

It’s not enough to strategize a piece of content. You need to take a look at the big picture and how all of the pieces fit together.

Time and resource efficiency

Outsourcing copywriting tasks allows your team to focus on core business activities, leveraging the expertise of experts to produce high-quality copy efficiently.

Whether you have a marketing team that’s reached its bandwidth or need an expert to come in, you’ll save time and more effectively allocate resources.

High conversion rates

Persuasive and clear copy motivates readers to take desired actions, such as purchasing or subscribing, boosting conversion rates.

When done right, email marketing is 40x more effective than social media because 91% of all consumers use email daily.

Consumers are 3x more likely to make a purchase from an email than social media, and the average email order value is about 17% higher than social media

Increased website traffic

We’ll develop a tailored strategy based on your goals to drive traffic to your website.

You can’t have website conversions if no one is on your website!

Inbound marketing uses a customer-centric approach.

We’ll look at what currently working, what’s not working, your team’s strengths, and put together a strategy that works for your business.

And ghostwriting that sounds like you!

You want to establish authority and credibility in your industry. But to do that, you need to get your voice out there.

The thing is… TIME.

Writing content takes time. And writing content that people actually want to read takes even more time.

When you’re writing for yourself, it’s easy to overthink it and never get anything out there.

If you’ve ever wanted to post more, be published more, write a book, or have a profitable email list that generates you income, reach out!

I have a process to get inside your head so when I write as you, people will think I am you!

I’d love to tell you about it.

Yes! I'm in!

After 6 years of copywriting for startups and regulated companies, I’ve learned that companies need to take action to get quality marketing projects out the door.

But spending hours on crafting copy can suck up your time and take away from the areas of your business that need you the most.

And to succeed…

You need a distinct voice that clearly describes your offer, attracts ideal customers, and increases sales.

That’s where I come in.

Picture of Lauren Ryan, inbound market and copywriter, smiling.

Working with highly regulated companies has made me an expert in inbound marketing and conversions.

Ghostwriting for founders and entrepreneurs has made me an expert on how to position you as a credible thought leader people trust.

I’ll jump in with my copywriting skills and keen eye for marketing strategy so you can quickly and successfully get your projects live and doing their job — attracting customers and driving sales.

I’ve pulled the best of what I offer and packaged it up in a way that you can get what you need accomplished fast.

My copywriting business used to operate with a waitlist. But I’ve redefined my process and restructured in a way that I can serve more people and let you skip the waitlist.

Real people, real results

There's a clear ROI

“It’s rare to find someone who understands both the human and technical sides of SEO copywriting. There’s a clear ROI on the investment in terms of awareness of our brand. Lauren’s work is well-researched and she has a deep interest and passion for the cannabis industry. The FlowerHire team has been pleased with her work, professionalism, and communication.”
-Sloane Barbour, CEO at engin
A great asset

“Lauren has been a great asset to CannaPlanners as we grow our SEO & content marketing services. She always completes tasks on time and goes above and beyond to make sure the content she provides is uniquely informative & on-brand while still containing the SEO value we need to improve performance. We at CannaPlanners are excited to continue working with Lauren as we expand our content marketing efforts.”
-Will Read, CEO at CannaPlanners
A true game-changer...a true partner

“Working with Lauren has been a true game-changer for FlowerHire. I've had the pleasure of working with her for almost 4 years. Her expertise has helped strengthen our brand, connect us to our audience, and elevate our online presence. Lauren has played a key role in developing and bringing our voice to life. She is a true partner that I'd gladly recommend partnering with for all of your strategic writing needs.”
Tekisha Harvey, Managing Partner at FlowerHire
Well worth the price of admission!!

“We always thought we could "wing it" until we realized that our team didn't have the skill level or experience in writing copy for business purposes. Our initial consultation call with Lauren left us with the feeling that we should not look any further for another copywriter. And well worth the price of admission!! The process allowed us to better understand who our clients are, some holes in our marketing/social, and how we want our voice to be heard. The research and background information that Lauren asked for helped push the process forward more quickly. Good things come to those who wait -- Lauren’s time is limited and worth waiting for.”
-David Morgan, Co-founder of Frozen 4
Engaging and strategically effective

Working with Lauren on numerous communications continues to be a joy. Her keen insights and relatable storytelling voice delivers content both engaging and strategically effective. Her skill for translating complex industry dynamics into clear, impactful narratives makes her an invaluable voice in the cannabis industry.
-Jamie Leo, creative director